Tea Market Worth $18.42 Billion By 2025 Due To Rising Awareness Regarding The Health Benefits Of Various Tea Products To Propel The Market Growth | Grand View Research Inc.

February 03 11:40 2021
Tea Market Worth $18.42 Billion By 2025 Due To Rising Awareness Regarding The Health Benefits Of Various Tea Products To Propel The Market Growth | Grand View Research Inc.

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According to a report published by Grand View Research, the rising awareness regarding the benefits such as the ability to boost the immune system, strengthen bones and teeth, reduce the risk for cardiovascular diseases, cancer, and kidney stones, and control blood cholesterol levels, is anticipated to fuel the product demand.

The global tea market size is expected to reach USD 18.42 billion by 2025. It is projected to expand at a CAGR of 5.5% during the forecast period. The rising popularity of carbonated drinks coupled with the rise in consumer disposable income, especially in emerging economies such as India, China, and Brazil will create robust product demand.

Tea, being a widely consumed beverage especially across Asia Pacific (APAC) and the Middle East and Africa (MEA). It has gained immense popularity in other parts of the world as well, owing to its antioxidant properties. The presence of polyphenols, antioxidants, vitamins, and a variety of amino acids make it help strengthen the immune system. Additionally, it helps lower cholesterol levels, increase metabolism, and may help prevent cancer. It also contains a small amount of caffeine, which boosts its consumption as a mild stimulant.

Changing demographics, rise in disposable income of the middle-class population, especially in urban areas is anticipated to drive the product consumption and in turn, drive the market. Millennials are anticipated to register the strongest growth, especially in countries such as China, Japan, Brazil, and India. Rising awareness regarding the benefits of drinking tea coupled with the willingness to shell out money on the product is anticipated to bode well for the demand. Hence, to leverage this trend, a number of manufacturers are repositioning the product like a lifestyle brand to reach more consumers. They engage in social media campaigns and celebrity advertising to promote their new and premium flavors.

North America tea market size, by product, 2015 - 2025 (USD Billion)

Tea Market Report Highlights

  1. On the basis of product, black tea accounted for a market share of almost 39.19%. On the other hand, green tea contributed to 30.54% of the global market share in 2018. 

  2. On the basis of the distribution channel, the online distribution channel is anticipated to expand at the fastest CAGR of 5.9% over the forecast period. The rise of online apps coupled with the availability of discounts and the easy product delivery has positively impacted the supply chain of the market.

  3. Asia Pacific is projected to generate a revenue of USD 6.33 billion by 2025.

  4. North America is anticipated to witness a CAGR of 5.9% during the forecast period. The easy availability of the products from brands like Twinings, Numi Organic Tea, and Tata Global Beverages among others is projected to bode well for the regional market growth over the forecast period.

  5. In February 2020, Promise Beverages launched a line of cold brew tea. The tea has a delicious taste, with a creative brewing process and packaging that is more sustainable. The promised cold brew tea is brewed in small batches where the tea is steeped in cold water overtime during the brewing process.

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Tea Market Segmentation

Grand View Research has segmented the global tea market on the basis of product, distribution channel, and region:

Tea Product Outlook (Revenue, USD Billion, 2015 – 2025)

  1. Black

  2. Green

  3. Oolong

  4. Herbal

Tea Distribution Channel Outlook (Revenue, USD Billion, 2015 – 2025)

  1. Hypermarkets & Supermarkets

  2. Convenience Stores

  3. Specialty Stores

  4. Online

Tea Regional Outlook (Revenue, USD Billion, 2015 – 2025)

  1. North America

    1. The U.S.

  2. Europe

    1. Ireland

    2. The U.K.

  3. Asia Pacific

    1. India

    2. China

  4. Central and South America

    1. Argentina

  5. Middle East and Africa

    1. Turkey

Key players in the Tea Market

  1. Tata Global Beverages

  2. Associated British Foods Plc.

  3. Unilever

  4. Twinings

  5. Apeejay Surrendra Group

  6. Tazo Tea Company

  7. Celestial Seasonings, Inc.

  8. Kazi Tea

  9. Bettys & Taylors Group Ltd.

  10. The Republic of Tea

Have Any Query? Ask Our Experts for More Details on Report:https://www.grandviewresearch.com/inquiry/6339/ibb

Browse Related Report @

Organic Tea Market – https://www.grandviewresearch.com/industry-analysis/organic-tea-market

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About Grand View Research

Grand View Research is a market research and consulting company that offers market research reports, syndicated and customized reports. The company is headquartered in San Francisco, California. It offers client engagement for business consulting and market intelligence from various domains. The clientele is based across various countries with queries coming from more than 50 industries worldwide.
Grand View Research helps its clients to make informed decisions by helping them understand current trends and scenarios. Every year Grand View Research accomplishes more than 300 multi-country market studies to optimize consulting for clients.

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